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IT Cosmetics Your Skin But Better Foundation + Skincare, Light Neutral 20.5 - Hydrating Coverage - Minimizes Pores & Imperfections, Natural Radiant Finish - With Hyaluronic Acid - 1.0 fl oz

★★★★★

4.1 (114 reviews)

$59.66

Amazon Price
as of Jun 11 2026, 04:59 AM

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Brand: IT Cosmetics

ASIN: B08KFFNKXL

✓ In Stock.

📋 Specifications & Details

Item Form Cream

Skin Type All

Finish Type Radiant

Package Dimensions 5.35 x 1.42 x 1.34 inches; 4.16 Ounces

Package Information Bottle

Recommended Uses For Product skin imperfections, Skin, medium coverage, Moisturizing, Face

🔥 Real Customer Reviews

★★★★★

(5.0)

2026-06-25

Light weight and coverage!

This is my second bottle. All sources were out of my color and I am hoping it isn’t being phased out! This product works great in so many ways! It is light weight and my skin feels like it can still breathe! I have mature skin and it evens out the color of my complexion. One of the most noticeable changes was on the top of my hands!!! You see, being right-handed, I always pumped the product on top of my left hand. One day I noticed the brown spots were less than my right hand and also the pigment color looked the even! Sooo, I started pumping with my left onto my right hand and sure enough, it changed as well! Amazing!

Reviewed by Real Customer

★★★★★

(5.0)

2026-04-17

Beautiful Lightweight Buildable to Medium Coverage

I am 62 years young and I love this foundation. It is a little pricey but I think it's worth it. It is not matte so it gives a more hydrated look than some other IT foundations. It does not have a sunscreen in it. It is buildable to medium coverage and it never looks heavy or cakey. It's a great foundation for summer. It lasts the whole day with a little powder. I use IT Bye Bye Pores loose setting powder but it's fine without it. Just use a setting spray. I would say light runs a little lighter than some other foundations so if you are fair to light, I would order light and if you are light to medium, I would order medium. Then you need to determine whether you are warm, cool or neutral. If you tan easily without burning and you look good in gold jewelry, you are probably a warm. If you burn and you look better in silver jewelry, you are probably a cool. You can also look at the veins on your forearm to determine which you are. Cool is blue to blue-purple veining, Warm is Blue-Green to Green. Folks who are neutral tend to burn and then tan and have blue and green veining in their forearms. They also look good in both gold and silver jewelry. I would highly recommend this foundation especially to women with more mature skin.

Reviewed by Real Customer

★★★★★

(5.0)

2024-07-10

Great coverage

Goes on soft and smooth. Great coverage. A little goes a long way

Reviewed by Real Customer

★★★★★

(5.0)

2025-02-24

Best I’ve found for mature skin

I’ve tried several different brands and this one is the best for coverage without being cake-y and not settling into fine lines. The color is a good match too.

Reviewed by Real Customer

★★★★★

(5.0)

2025-01-12

Only liquid foundation that I can use

I am 34 and have very sensitive, mostly oily skin, with fine lines around my eyes, acne scarring on my cheeks, and large pores on my t-zone. Until now, mineral powder foundation was the only thing I could use. I have tried many liquid foundations, and everything else either broke me out, or looked awful on me. This works great. Looks super natural and never cakey, lasts all day, does not settle into lines/pores, and most importantly, does not break me out or irritate my skin. My only complaint is that I wish it had slightly better coverage because I am lazy and don't like using concealer...it is buildable for sure, but I would still call it only medium coverage, definitely not full. But compared to everything else I have tried, I would still give it 5 stars.

Reviewed by Real Customer

★★★★★

(4.0)

2025-06-06