Via Natural Semi-Permanent Hair Color #120 Dark Brown 2 oz. (3-Pack) with Free Nail File by N'iceshop

usually four to six shampoos and is great for blending away grey (If there are only a ...

I applied the color according to directions. I found the color to be watery and whenever I squeezed or applied the color it ran down the side of the bottle and my wrist. My hair is natural medium dark brown with natural cinnamon color highlights. Via Natural Hair Color gave me true dark brown hair color. After coloring my hair was healthy looking and radiant. After four days, the color is still true and no rub off of color.<br /><br />Most semi-permanent hair color contains no ammonia, no peroxide, no alcohol and is similar to temporary hair color. Therefore, can be applied directly from the bottle. Semi-permanent hair color does not penetrate the cuticle. It is more of a hair tint then color. The color is only deposited on the outside of the hair. However, the color typically starts to fade in about six to eight shampoos. Unlike temporary hair color, it lasts longer, usually four to six shampoos and is great for blending away grey (If there are only a few grey hairs the color is more effective) and perfect if you don’t like commitment.<br /><br />Via Natural Hair Color has many hair nutrients, Vitamin E C&H UV Proteins for your hair, and protection from sunlight and pollutants for your hair. Via Natural Hair color, is so gentle, it can be used directly after relaxing (chemical processing). It leaves your hair conditioned, silky and shiny, with vibrant.